Pier House
New Brighton · Est. '26
A Landmark Beachfront Collection · New Brighton est. '26
— A Belgravia Development

Pier
House

Reimagined on the shoreline — a private release of two beachfront penthouses.

New Brighton, Wirral Two Penthouses From £625,000
— From the Shore

Standing
at the edge

A seafront landmark returned to the shoreline, restored in original stone.

— Golden Hour

A life
on the shoreline

Wraparound terraces, wraparound sea. The horizon, always in the room.

— A Quiet Confidence

Two homes.
That's all.

A quietly curated release of just two penthouses at the top of Pier House.

01 04
Scroll to explore
i
A Welcome

An address shaped by the seathe sky, and century of stories.

Pier House is a carefully considered restoration of a beloved New Brighton beachfront landmark — and a quietly confident addition above it.

Behind the original stone façade, the building has been fully renewed for a contemporary way of living. Above, a new penthouse storey has been added in glass and slate, opening onto wraparound roof terraces that frame Liverpool Bay in every direction.

The result is a small, private release of two penthouse residences — conceived for those who value provenance, proportion, light, and the particular calm that only the sea can give.

ii
The Location · New Brighton, Wirral

On the Mersey shoreline.

A historic seaside town at the tip of the Wirral peninsula, looking out across Liverpool Bay.

Pier House sits directly on the promenade at New Brighton — toes in the sand, eyes on the horizon, and a short hop from one of the UK's most energetic waterfronts.

New Brighton has long held a particular place on the north-west coast: a Victorian resort reinvented for a new generation, with independent cafés, a marina, and an award-winning promenade that draws families and walkers along the bay all year round. From the beach at Pier House, the Liverpool skyline, the sea-going ships, the wind farms, and the open water are all in one uninterrupted view.

The setting is quiet, but the connections are not.

Liverpool City Centre
0 min
Liverpool One & Waterfront
0 min
Chester
0 min
Manchester Airport
0 min
Snowdonia Nat. Park
1h 0
London Euston by rail
2h 0
iii
The Building · Heritage

A seafront terrace of elegant proportion, returned to the shoreline and crowned with a contemporary penthouse.

III · A View from the Shore Plate one

Standing proud at the water's edge — reimagined for a new century.

A view of the restored Pier House as the tide draws back and the sky turns.

III · Restoration & Rebirth Plate two

A façade restored, a home reimagined.

Craftsmen have hand-repointed the ashlar stonework, renewed the ironwork balconies, and reinstated the fine Georgian proportions that defined the original. Behind the façade, a new penthouse storey sits lightly on the parapet — a glazed pavilion in dark frame and slate that reads as its own quiet moment.

III · In Its Setting Plate three

Held between town and tide.

Original seafront terrace, crowned with a new penthouse storey of glass and slate.

Built of the same stone as the town itself — but lifted above it, into a quieter register of sky and sea.

— On the architecture of Pier House
Chapter iv · A Life on the Rooftop

Wraparound terraces of stone, planting, and horizon — and glazed pavilions that open completely to the elements.

Plate five · The Penthouses
A garden in the sky, drawn in stone, slate, and planted borders.
Plate six · The Terrace
Sunset, framed as it should be.
Plate seven · Entertaining
A dining room under the sky.
Plate eight · Rear Terrace
Seating for quiet hours.
Plate nine · After Dusk
Gathered around the fire.
Plate ten · After Dark
The quiet hum of the sea after dark.
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Chapter v · The Living Space

The walls slide away. The sea is, simply, in the room.

A single continuous volume runs from the kitchen island to the edge of the terrace. Full-height sliding glass dissolves the distinction between inside and outside. Wide-plank European oak underfoot. Linen sofas, oversized coffee tables, and a horizon always in view.

Chapter v · The Kitchen

A kitchen of stone and warm oak.

Bespoke cabinetry in European oak with brushed bronze detailing. A single honed-stone island anchors the room — a place to gather, to pour wine, to watch the light change. A sculptural trio of hand-blown glass pendants hangs above.

Chapter v · Golden Hour

The interior takes on the colour of the sky.

Warm pendants, brushed oak, honed stone — and a full wall of glass dissolving into the horizon. The same room changes its mood four times a day. The only thing asked to perform is the view.

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vi
The Bedrooms · Rest

Quiet, cocooning spaces finished in linen, oak, and warm plaster — with the sea as the only thing asked to perform.

VI · Day & Night · drag to compare Plates thirteen & fourteen
Morning
Sunset

The same room, an entirely different hour.

Each principal bedroom opens directly onto the terrace through full-height sliding doors. Textured wall finishes, oak flooring, and a soft wool-blend rug underfoot. Integrated blackout and sheer curtains, concealed air-conditioning — every detail considered for deep rest and gentle mornings.

vii
Bathing · Ritual

Honed limestone, deep freestanding tubs, and the horizon at eye level.

VII · Principal Bathroom Plate fifteen

A freestanding tub, a wall of glass, and nothing else to think about.

Honed limestone to walls and floors, matte black brassware throughout, underfloor heating beneath the stone. The freestanding tub is placed deliberately at the window — a considered orientation, and a clear invitation to slow down.

VII · Principal En-Suite Plate sixteen

Stone, oak, and a doorway to rest.

Twin stone basins on a floating oak vanity, back-lit LED mirrors, a walk-in rainfall shower — and the principal bedroom just beyond.

VII · The Second Bathroom Plate seventeen

A guest bathroom with its own view.

Round back-lit mirror, wall-hung vanity, and full-height glazing to the sea.

viii
The Collection · The Homes

Two penthouses. Both three-bedroom; both with private wraparound terraces; both looking out across Liverpool Bay.

Select a residence to explore — their specifications, their aspects, their character.

Penthouse One Click to view full
Penthouse One

The Corner Residence

A west-facing three-bedroom home with its own wraparound terrace and sunset aspect.

Open-plan lounge, dining, and kitchen run directly onto the principal terrace through full-height sliding glass. The principal bedroom sits to the rear with en-suite; two further bedrooms share a second bathroom. The western-facing terrace is the largest single stretch of outdoor space — the right orientation for sunset watching and summer entertaining.

Interior
90 sqm · 969 sqft
Terrace
85 sqm · 915 sqft
Total Demise
175 sqm · 1,884 sqft
Bedrooms
Three
Bathrooms
Two (1 en-suite)
Aspect
West / South
Parking
One allocated space
Guide Price
from £625,000
Penthouse Two

The Terraced Residence

A three-bedroom home built around the largest terrace in the development — 135 sqm of outdoor living.

The interior is organised around the main living and kitchen space, which connects directly to the terrace through a full wall of sliding glass. Three bedrooms (including the principal suite with en-suite) sit in a private wing to the north. The outdoor room is the star — long enough to carry a formal dining table, an outdoor lounge, and a circular fire pit side by side.

Interior
80 sqm · 861 sqft
Terrace
135 sqm · 1,453 sqft
Total Demise
215 sqm · 2,314 sqft
Bedrooms
Three
Bathrooms
Two (1 en-suite)
Aspect
East / South
Parking
One allocated space
Guide Price
from £695,000
ix
The Investment · Numbers

A scarce beachfront product in an appreciating market — run the numbers.

A dual income model.

Strong short-term rental demand from the staycation and Liverpool markets, underwritten by a solid long-term (AST) fallback. Adjust the assumptions to see live projections.

Yield calculator

Average Nightly Rate £485
Occupancy 67%
Management Fee 20%

Market comparable ADR for New Brighton beachfront ranges £350–£650 depending on season. Occupancy between 60-75% is typical for well-positioned short lets in the region.

Gross Annual Income
£118,625
Net After Fees
£94,900
Net Yield on Purchase
15.2%
Long-term (AST) Fallback
£42,000/yr
Local Market Appreciation · Past 12 Years
+0%

New Brighton has seen sustained appreciation over the past decade — and the beachfront segment has outpaced the local average.

Forward Projection · Long-term, per annum
~0%

Projected compound growth based on historic trajectory, with +54% cumulative forecast over the next six years.

Projected gross income figures based on comparable beachfront performance in the short-let market. Yields are gross of service charges, voids, and taxes. Actual returns will vary. Value projections are illustrative only, based on historic compound growth and forward-looking forecasts. Future capital values will depend on market conditions at the point of sale and are not guaranteed. Past performance is not a reliable indicator of future performance. Prospective purchasers should take independent investment advice.

x
At a Glance

Ten things to love.

01

Beachfront Address

Steps from the sand at New Brighton.

02

Restored Façade

Original stonework, hand-repointed and returned.

03

Private Terraces

85 sqm & 135 sqm of outdoor room.

04

Sky Garden

Planted borders, fire pit, outdoor kitchen.

05

Open-Plan Living

Kitchen, dining & lounge threaded together.

06

Sliding Glass Walls

Interior and terrace become one room.

07

Stone & Oak Interiors

Honed travertine, European oak, black detailing.

08

Sea-View Bathing

Freestanding tub at the horizon.

09

Allocated Parking

One private parking space per residence.

10

Private Collection

Two penthouses only.

Specification · The Details Chapter x

A complete specification.

Kitchen

  • Bespoke European oak cabinetry, matte finish
  • Honed natural stone island & worktops
  • Integrated induction hob with pop-up extraction
  • Fully integrated high-capacity refrigeration
  • Integrated dishwasher & wine storage
  • Blown-glass pendant lighting trio
  • Boiling, chilled & sparkling water tap

Bathrooms

  • Honed limestone to walls & floors
  • Matte black brassware throughout
  • Deep freestanding tub to principal en-suite
  • Walk-in rainfall showers, frameless glass
  • Back-lit LED mirrors with demist
  • Solid oak vanity units, twin stone basins
  • Underfloor heating throughout

Living & Interior

  • Wide-plank European oak flooring
  • Full-height sliding glass to terrace
  • Lime-washed plaster feature walls
  • Concealed air-conditioning & heat recovery
  • Smart lighting scenes, dimmable throughout
  • Networked audio-visual infrastructure
  • Acoustic insulation between residences

Rooftop & Exterior

  • Large-format stone paving, continuous
  • Frameless glass balustrading
  • Circular gas fire pit with stone surround
  • Planted borders: coastal grasses, olive, lavender
  • Integrated outdoor kitchen & dining
  • Concealed terrace uplighting & lanterns
  • Irrigation to all planters

Bedrooms

  • Textured wall finishes in warm neutrals
  • Integrated blackout & sheer curtains
  • Bespoke bedside joinery & reading lights
  • Wool-blend rug to principal suites
  • Walk-in dressing to the master suite
  • Terrace access from principal bedrooms

Building & Services

  • Fully restored heritage stone façade
  • New thermal envelope & triple-glazed units
  • Secure entry & video intercom
  • Lift access to all floors
  • One allocated parking space per residence
  • Resident cycle & kit storage
  • 10-year structural warranty
The Brochure · Volume I
Pier
House
The Brochure · Volume I

The full story, in one place.

Thirty-nine pages: the architecture, the rooftop, the interior specification, the floor plans, the investment case, and the considered details of both residences.

Provide your details below and we will send the brochure to you directly, along with a line from our appointed sales team.

39 pages PDF · 8 MB Volume I · est. '26
A Belgravia Development · Register Your Interest

Register your interest.

A private release of two beachfront penthouses at New Brighton. Viewings and further information by appointment with the developer's appointed sales team.

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